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Arcane

Hey, I'm on Medial • 11m

ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian brands. 2.Occasion Agnostic: Sneakers are now viewed as versatile for various occasions including work, driving significant changes in purchasing habits across diverse customer groups. 3.Value driven Premiumisation: Sneakers priced between ₹2,500-4,000 are seeing huge growth. Young consumers want great designs and strong brand stories at India-friendly prices. They're looking for premium products that offer good value for money. 4.Affordable Sneaker Market: There's also a massive market for sneakers in the ₹1,200-2,200 range. These cater to Indians wanting to adopt Western street style. To succeed here, companies need a wide range of designs (like fast fashion) and a strong supply chain. (P.S: What do you think about this design?)

9 Replies

Replies (9)

SamCtrlPlusAltMan
•

OpenAI • 11m

I like solid designs, with singular colors

1 Reply

Anonymous 4

Hey I am on Medial • 11m

The value-driven premiumisation is fascinating from an economic standpoint. It shows that Indian consumers are becoming more sophisticated - they want quality and brand story, but at a price point that makes sense for the local market. This is forcing both international and domestic brands to rethink their pricing and positioning strategies for India, a lot of indian brands capitalising on it too.

1 Reply

Anonymous 3

Hey I am on Medial • 11m

Millennials and Gen Z are redefitting what's acceptable in different settings. As for the design, it's clean and minimalist - very on-trend with the current aesthetic preferences.

1 Reply

Anonymous 2

Hey I am on Medial • 11m

I've seen my friends wearing sneakers to weddings and formal events - something unthinkable a few years ago. Indian brands like Plaeto and Neeman's are really capitalizing on this trend with their comfortable yet stylish designs. The ₹2,500-4,000 range is the sweet spot.

1 Reply

Anonymous 1

Hey I am on Medial • 11m

The design in the picture looks so similar to what most guys wear nowadays in my college

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