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Arcane

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ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian brands. 2.Occasion Agnostic: Sneakers are now viewed as versatile for various occasions including work, driving significant changes in purchasing habits across diverse customer groups. 3.Value driven Premiumisation: Sneakers priced between ₹2,500-4,000 are seeing huge growth. Young consumers want great designs and strong brand stories at India-friendly prices. They're looking for premium products that offer good value for money. 4.Affordable Sneaker Market: There's also a massive market for sneakers in the ₹1,200-2,200 range. These cater to Indians wanting to adopt Western street style. To succeed here, companies need a wide range of designs (like fast fashion) and a strong supply chain. (P.S: What do you think about this design?)

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