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Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The National Logistics Policy is a wide, multi-jurisdictional, cross-sectoral endeavor to reduce cost and inefficiency by developing a broad, multi-jurisdictional, cross-sectoral structure for the developing logistics ecosystem. This initiative aim

Are we investing in the wrong direction? Should the Indian Government support or invest in Industry 4.0 fields like Hardtech, AI, Biotech, Robotics, etc? These fields drives innovation globally and builds a high skilled workforce Investing in th

Economic Survey 2023-24 warned that Business Process Outsourcing (BPO) sector is at a "particular risk" due to rising demand for AI-related skills as the sector may experience job cuts due to automation. As per the survey, AI may also automate identi

ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian b

"Welcome to India, where the only thing more complicated than figuring out who’s paying for the next round is understanding liquor regulations." Let's have a look at the key insights of Indian Liquor Industry. Opportunities: 1. Craft Spirits & Pr

Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in

Hi Medial family 👋 Here is Day (3/10) product case study :-) RED BULL GIVES YOU WING🐧🤭 Today's Topic is "RED BULL🛑🐂 Marketing Startegies" how Red Bull succeed in Indian Market 🗿 1) GLOBAL BRANDS NEED LOCAL NUANCE :🧐 Consider cultural pre

🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its pe