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ONE INTERESTING OBSERVATION SERIES DAY #18 4 Key Insights into the Footwear Industry: 1.Casualization Trend: The footwear industry is experiencing a major shift towards casual styles, both in India and globally, creating opportunities for Indian b

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Anonymous

Anonymous 4

Hey I am on Medialย โ€ขย 8m

The value-driven premiumisation is fascinating from an economic standpoint. It shows that Indian consumers are becoming more sophisticated - they want quality and brand story, but at a price point that makes sense for the local market. This is forcing both international and domestic brands to rethink their pricing and positioning strategies for India, a lot of indian brands capitalising on it too.

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