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vishakha Jangir
•

Set2Score • 1m

𝗣𝗲𝗽𝘀𝗶𝗖𝗼 𝘂𝘀𝗲𝗱 𝗮 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗞𝘂𝗿𝗸𝘂𝗿𝗲 !! There are two varieties of Kurkure: Kurkure Lehar Kurkure Both have the same taste, same size, and even identical packaging. However, the catch lies in the pricing. Kurkure is priced at ₹20/- Lehar Kurkure is priced at ₹25/- While a ₹5 difference may seem small, when multiplied across millions of customers, the profit becomes massive. Let’s dive deeper into this smart and psychological marketing strategy: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁: Lehar Kurkure is typically sold at metro stations, railway stations, and vending machines—places where customers have limited time to think or compare prices. 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲: Since the price difference is minimal for an individual, most people don’t even pay attention to it. 𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁: Customers trust PepsiCo as a brand, assuming the higher price reflects better quality or something unique. 𝗧𝗵𝗲 "𝗟𝗲𝗵𝗮𝗿" 𝗘𝗳𝗳𝗲𝗰𝘁: The word "Lehar" itself gives an impression of a premium or upgraded product, influencing perception. In short, this one simple word—Lehar—is helping PepsiCo effortlessly maximize its revenue. Let me know what you think about this smart or psychological strategy, and if you have seen similar examples, please share them with me. :) Follow me vishakha Jangir for more such interesting content !!

5 replies18 likes

Replies (5)

Ronak Patel

Stealth • 1m

What are the results of this campaign? because I think it would have backlash as it seems a copied product. If I'm at the railway station looking for a snack I would not buy this product which looks like a copied one, instead I would go for another brand or the ₹5 kurkure.

0 replies

PRATHAM
•

Medial • 1m

i don't think anyone will trust that because it seems like a copy also the price is higher.

1 replies2 likes

vishakha Jangir
•

Set2Score • 1m

📍I post Mon -Fri at 3 PM IST. I talk about personal branding, entrepreneurship, freelancing and lots more. Follow me vishakha Jangir to not miss out any post.

0 replies1 like

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Rishi Chavan

Stealth • 8m

I love the fact that to eat a kurkure of 20rs there's such a huge difference in between online q commerce platforms and offline brick n mortar stores. In the former I have to pay a hefty amount of charges just so they can "survive", while in the la

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What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?

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Afifa

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