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In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

"Your first 100 customers won’t come from ads. They’ll come from people who actually give a damn. Cold traffic doesn’t care. Early believers do. They’re the ones who vouch for you, spread the word, and give real feedback. If you can’t sell to them,

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Idea Overview: On-Demand Premium Salon Services at Home We propose a service platform, similar to UrbanClap, but exclusively focused on delivering high-quality, professional haircut and grooming services at home. The concept eliminates the need to vi