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I love the fact that to eat a kurkure of 20rs there's such a huge difference in between online q commerce platforms and offline brick n mortar stores. In the former I have to pay a hefty amount of charges just so they can "survive", while in the la

In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Did y'all know that substances that are pure are actually not pure?! Well, we may use the word "pure milk or pure ghee and etc" What make the difference is that milk and ghee are nothing but a mixture of substances and hence arent actually pure!

"Your first 100 customers won’t come from ads. They’ll come from people who actually give a damn. Cold traffic doesn’t care. Early believers do. They’re the ones who vouch for you, spread the word, and give real feedback. If you can’t sell to them,

What is Menu to Platform Price Difference? It refers to the gap between the actual in-restaurant menu price of an item and the price listed on a food delivery platform like Swiggy, Zomato, etc. Why does this difference exist? 1. High Commission F

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

Jeff Bezos explains why product is more important than marketing in the Internet era Jeff Bezos shared a powerful insight in a 2012 interview: the internet has transformed how word-of-mouth works. Before, companies could succeed with average produ

Decathlon revolutionized India’s unorganized sports retail market by targeting beginners (75%) and enthusiasts (25%), offering affordable yet high-quality products. Its immersive store design leverages the endowment effect, encouraging customers to t

Upfront Cost Vs Total Cost of Ownership EVs may have a higher Upfront Cost but they actually have the lowest Total Cost of Ownership (TCO) compared to petrol, diesel and CNG vehicles. See the table below. It shows total cost of ownership for a 200