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vishakha Jangir

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Set2Scoreย โ€ขย 8h

๐—ฃ๐—ฒ๐—ฝ๐˜€๐—ถ๐—–๐—ผ ๐˜‚๐˜€๐—ฒ๐—ฑ ๐—ฎ ๐—ฏ๐—ฟ๐—ถ๐—น๐—น๐—ถ๐—ฎ๐—ป๐˜ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐˜„๐—ถ๐˜๐—ต ๐—ž๐˜‚๐—ฟ๐—ธ๐˜‚๐—ฟ๐—ฒ !! There are two varieties of Kurkure: Kurkure Lehar Kurkure Both have the same taste, same size, and even identical packaging. However, the catch lies in the pricing. Kurkure is priced at โ‚น20/- Lehar Kurkure is priced at โ‚น25/- While a โ‚น5 difference may seem small, when multiplied across millions of customers, the profit becomes massive. Letโ€™s dive deeper into this smart and psychological marketing strategy: ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—ฃ๐—น๐—ฎ๐—ฐ๐—ฒ๐—บ๐—ฒ๐—ป๐˜: Lehar Kurkure is typically sold at metro stations, railway stations, and vending machinesโ€”places where customers have limited time to think or compare prices. ๐—ฃ๐—ฒ๐—ฟ๐—ฐ๐—ฒ๐—ถ๐˜ƒ๐—ฒ๐—ฑ ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ป๐—ถ๐—ณ๐—ถ๐—ฐ๐—ฎ๐—ป๐—ฐ๐—ฒ: Since the price difference is minimal for an individual, most people donโ€™t even pay attention to it. ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—ง๐—ฟ๐˜‚๐˜€๐˜: Customers trust PepsiCo as a brand, assuming the higher price reflects better quality or something unique. ๐—ง๐—ต๐—ฒ "๐—Ÿ๐—ฒ๐—ต๐—ฎ๐—ฟ" ๐—˜๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜: The word "Lehar" itself gives an impression of a premium or upgraded product, influencing perception. In short, this one simple wordโ€”Leharโ€”is helping PepsiCo effortlessly maximize its revenue. Let me know what you think about this smart or psychological strategy, and if you have seen similar examples, please share them with me. :) Follow me vishakha Jangir for more such interesting content !!

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