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vishakha Jangir

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Set2Score • 2m

𝗣𝗲𝗽𝘀𝗶𝗖𝗼 𝘂𝘀𝗲𝗱 𝗮 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗞𝘂𝗿𝗸𝘂𝗿𝗲 !! There are two varieties of Kurkure: Kurkure Lehar Kurkure Both have the same taste, same size, and even identical packaging. However, the catch lies in the pricing. Kurkure is priced at ₹20/- Lehar Kurkure is priced at ₹25/- While a ₹5 difference may seem small, when multiplied across millions of customers, the profit becomes massive. Let’s dive deeper into this smart and psychological marketing strategy: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁: Lehar Kurkure is typically sold at metro stations, railway stations, and vending machines—places where customers have limited time to think or compare prices. 𝗣𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝗜𝗻𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝗰𝗲: Since the price difference is minimal for an individual, most people don’t even pay attention to it. 𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝘂𝘀𝘁: Customers trust PepsiCo as a brand, assuming the higher price reflects better quality or something unique. 𝗧𝗵𝗲 "𝗟𝗲𝗵𝗮𝗿" 𝗘𝗳𝗳𝗲𝗰𝘁: The word "Lehar" itself gives an impression of a premium or upgraded product, influencing perception. In short, this one simple word—Lehar—is helping PepsiCo effortlessly maximize its revenue. Let me know what you think about this smart or psychological strategy, and if you have seen similar examples, please share them with me. :) Follow me vishakha Jangir for more such interesting content !!

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