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In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

“Make It Memorable: How the Peak-End Rule Creates Lasting Customer Impressions” The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the “peak”) and at the end—rathe

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

"Your first 100 customers won’t come from ads. They’ll come from people who actually give a damn. Cold traffic doesn’t care. Early believers do. They’re the ones who vouch for you, spread the word, and give real feedback. If you can’t sell to them,

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

How Social Media Has Replaced Word of Mouth for Local Jewelry Stores For years, local jewellers relied on word of mouth to grow. Today, that personal recommendation still matters—but it now lives on social media. Here’s how platforms like Instagram,