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In 1999, PepsiCo had no clue that Kurkure would beat ITC and 3000 companies and become a 10,000 CR brand two decades later. Here is how they did it in five steps.👇 1. Unlike Western chips, Kurkure's masala-coated corn puffs created a distinct snack

PSYCHOLOGICAL MARKETING TECHNIQUES - 1/10 Anchoring Effect The anchoring effect involves presenting a higher-priced product first to make other options seem more affordable. This psychological bias causes consumers to rely heavily on the first

Oversubscribed 103x – strong market trust ₹854 Cr from anchor investors – institutional backing Valuation at ~₹14,790 Cr – growth story priced in Turned profitable in Q1 FY25 – scalability in action High valuation – long-term play, not a quick flip

“Make It Memorable: How the Peak-End Rule Creates Lasting Customer Impressions” The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the “peak”) and at the end—rathe

Unfinished Business: How the Zeigarnik Effect Keeps Customers Engaged” The Zeigarnik Effect is a psychological phenomenon where people remember incomplete tasks better than completed ones. Businesses use this to boost engagement and retention. For e

Today, while meeting restaurants to onboard for our platform, we came across something eye-opening. Swiggy & Zomato charge 30–35% commission from restaurants — and that’s not the end. Customers also pay delivery fees, platform fees, and hidden charge

"Your first 100 customers won’t come from ads. They’ll come from people who actually give a damn. Cold traffic doesn’t care. Early believers do. They’re the ones who vouch for you, spread the word, and give real feedback. If you can’t sell to them,

“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin

“Pay Now, Forget Later: How the Decoupling Effect Increases Customer Spending Comfort” The Decoupling Effect refers to the psychological separation of payment from consumption, making people more comfortable spending. Businesses use this to reduce t

“Give to Get: How Reciprocity Turns Kind Gestures into Customer Loyalty” The Reciprocity Principle is a psychological rule where people feel obliged to return favors. In business, it’s a subtle yet powerful tool. When a company gives something valua