๐ฃ๐ฒ๐ฝ๐๐ถ๐๐ผ ๐๐๐ฒ๐ฑ ๐ฎ ๐ฏ๐ฟ๐ถ๐น๐น๐ถ๐ฎ๐ป๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ ๐๐ถ๐๐ต ๐๐๐ฟ๐ธ๐๐ฟ๐ฒ !! There are two varieties of Kurkure: Kurkure Lehar Kurkure Both have the same taste, same size, and even identical packaging. However, the catch lies in the pricing. Kurkure is priced at โน20/- Lehar Kurkure is priced at โน25/- While a โน5 difference may seem small, when multiplied across millions of customers, the profit becomes massive. Letโs dive deeper into this smart and psychological marketing strategy: ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฃ๐น๐ฎ๐ฐ๐ฒ๐บ๐ฒ๐ป๐: Lehar Kurkure is typically sold at metro stations, railway stations, and vending machinesโplaces where customers have limited time to think or compare prices. ๐ฃ๐ฒ๐ฟ๐ฐ๐ฒ๐ถ๐๐ฒ๐ฑ ๐๐ป๐๐ถ๐ด๐ป๐ถ๐ณ๐ถ๐ฐ๐ฎ๐ป๐ฐ๐ฒ: Since the price difference is minimal for an individual, most people donโt even pay attention to it. ๐๐ฟ๐ฎ๐ป๐ฑ ๐ง๐ฟ๐๐๐: Customers trust PepsiCo as a brand, assuming the higher price reflects better quality or something unique. ๐ง๐ต๐ฒ "๐๐ฒ๐ต๐ฎ๐ฟ" ๐๐ณ๐ณ๐ฒ๐ฐ๐: The word "Lehar" itself gives an impression of a premium or upgraded product, influencing perception. In short, this one simple wordโLeharโis helping PepsiCo effortlessly maximize its revenue. Let me know what you think about this smart or psychological strategy, and if you have seen similar examples, please share them with me. :) Follow me vishakha Jangir for more such interesting content !!
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