🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Arcane

Hey, I'm on Medial • 10m

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated with unhealthy, high-cholesterol food. To win back those customers and highlight healthier options on the menu, the company wanted a fresher, more appealing brand image and hence the name change. But, the REAL reason had little to do with healthy eating and everything to do with money. In 1990, the state of Kentucky trademarked its name to generate revenue from licensing fees. So businesses using the word "Kentucky," including Kentucky Fried Chicken, would have to pay the state. Rather than pay these fees, the company opted to drop "Kentucky" and rebrand as KFC. By TIMING the name change with a new product lineup, KFC managed to distract from the financial motive and present it as part of a health-driven rebranding. Clever, right?

5 Replies

Replies (5)

Anonymous 3

Hey I am on Medial • 10m

Is this like a conspiracy theory or real? Has it been verified or something?

1 Reply

Anonymous 2

Hey I am on Medial • 10m

it's a bit disappointing that they prioritized profit over transparency. Consumers deserve to know the real reasons behind such changes

Havish Gupta

Figuring Out • 10m

nice

Anonymous 1

Hey I am on Medial • 10m

It's fascinating how branding can cleverly mask financial motives

Recommendations from Medial

Shuvodip Ray
•

YouTube • 1y

Colonel Harland Sanders, born in 1890, had a diverse career before founding KFC. He began serving meals to travelers at his service station in Corbin, Kentucky, and perfected his fried chicken recipe using a pressure cooker in 1939. In 1952, he start

LIKHITH
•

Medial • 11m

Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = 🍗...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell iden

23 Replies

kainef infotech

Hey I am on Medial • 7m

i have a non Veg cloud restaurant which i am operating in a small town of madhya pradesh. which is doing fine according to the city. looking for investors who are interested in making a chain like KFC we have a fried chicken recipe which is i think b

4 Replies

Anonymous

Hey I am on Medial • 12m

The founder of KFC was a loser until he was 65, he had no money, he borrowed $87 and started making fried chicken wings. He failed 1,009 times before he was able to sell his first franchise. By the age of 88, he had become a billionaire.

11 Replies

LIKHITH

"You never know" • 5m

Welcome to OUT OF THE BOX MARKETING! EP= 31 (KFC) "FCK" In 2018,KFC faced a supply chain crisis of chickens in U.K which made them stop their operations. Obviously what would KFC serve without chickens? 😭 So instead of a Boring usual corporate a

12 Replies

Himanshu Bubbar

Startup entrepreneur • 3m

I am the owner of fastfood business (momo, chicken popcorns, chicken wings KFC style etc) right now running in my hometown with very good response. And now I want a good and serious investor for business to grow in nearby cities.

LIKHITH

"You never know" • 1y

Welcome to OUT OF THE BOX MARKETING! EP= KFC's herbs and spice (no number for this episode ) KFC, the King of Fried Chicken, has followers but only follows 11 people. Do you know why? Because they are herbs and spices, lol. Out of 11, five are rand

13 Replies

Havish Gupta

Figuring Out • 5m

The Real Reason to why Zomato Changed Their Name to Eternal.

1 Reply

Arcane

Hey, I'm on Medial • 8m

Wait, another Rebrand? Zoom is rebranding itself and is ditching the word "video" from its legal name. Zoom 2.0 will be an "AI-first work platform for human connection" The rebrand is to keep up with the likes of Google and Microsoft, who offer t