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THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated with unhealthy, high-cholesterol food. To win back those customers and highlight healthier options on the menu, the company wanted a fresher, more appealing brand image and hence the name change. But, the REAL reason had little to do with healthy eating and everything to do with money. In 1990, the state of Kentucky trademarked its name to generate revenue from licensing fees. So businesses using the word "Kentucky," including Kentucky Fried Chicken, would have to pay the state. Rather than pay these fees, the company opted to drop "Kentucky" and rebrand as KFC. By TIMING the name change with a new product lineup, KFC managed to distract from the financial motive and present it as part of a health-driven rebranding. Clever, right?
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Colonel Harland Sanders, born in 1890, had a diverse career before founding KFC. He began serving meals to travelers at his service station in Corbin, Kentucky, and perfected his fried chicken recipe using a pressure cooker in 1939. In 1952, he start
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Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = ๐...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell iden
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i have a non Veg cloud restaurant which i am operating in a small town of madhya pradesh. which is doing fine according to the city. looking for investors who are interested in making a chain like KFC we have a fried chicken recipe which is i think b
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Welcome to OUT OF THE BOX MARKETING! EP= 31 (KFC) "FCK" In 2018,KFC faced a supply chain crisis of chickens in U.K which made them stop their operations. Obviously what would KFC serve without chickens? ๐ญ So instead of a Boring usual corporate a
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Welcome to OUT OF THE BOX MARKETING! EP= KFC's herbs and spice (no number for this episode ) KFC, the King of Fried Chicken, has followers but only follows 11 people. Do you know why? Because they are herbs and spices, lol. Out of 11, five are rand
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