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Arcane

Hey, I'm on Medial • 7m

Wait, another Rebrand? Zoom is rebranding itself and is ditching the word "video" from its legal name. Zoom 2.0 will be an "AI-first work platform for human connection" The rebrand is to keep up with the likes of Google and Microsoft, who offer their own all-in-one communication tools. It’s trying to move past being seen as just a "pandemic app" and become a major part of the future of hybrid work. But is it a pivot too late? The company’s stock is still down a massive ~85% from pandemic highs.

8 Replies

Replies (8)

Chamarti Sreekar

Passionate about Pos... • 7m

Is this rebrand a sign that Zoom is struggling to stay relevant in the post-pandemic world?

1 Reply

Vagle

Hakuna matata • 7m

Rebrand?? Dekhne m same lagra hai👀

1 Reply

Sajin
•

Foundation • 7m

Whoever shorted Zoom stocks at peak of pandemic is a genius

1 Reply

Anonymous 2

Hey I am on Medial • 7m

Kinda late but definitely worth the effort I think.

Anonymous 1

Hey I am on Medial • 7m

Oh how they're trying to remain relevant and useful.

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Jaguar's rebrand was a great case study of Innovation vs Legacy. And the innovation backfired, their Legacy WON. What is the right approach to innovate? Does legacy play a far bigger role than innovation?

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