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THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

In the financial year 2025, the direct tax revenue has hit an impressive ₹16.9 lakh crore! Here’s the breakdown: - Personal tax contributes ₹8.7 lakh crore - Corporate tax is at an astounding ₹27.7 lakh crore - Securities transaction tax stands at ₹

Blue Ocean Strategy🌊 Most businesses compete in a red ocean crowded markets where everyone is fighting for the same customers. But what if you didn’t have to compete? What if you could create your own market where there’s no competition? That’s th

Lessons from Running My Website I wanted to gain real-world experience during college before diving into the startup world, so I built this website to learn about marketing, manage live projects, and reinvest the profits into my future ventures. Whi

Marc Andreessen on how the best founders navigate the “idea maze” Entrepreneurship is about making decisions in an uncertain world. Things don’t always go as planned, and successful founders know how to deal with this. Here’s how they do it: 1. P

The Open Network for Digital Commerce (𝐎𝐍𝐃𝐂) is a government initiative designed to level the playing field in India’s e-commerce space, especially for small retailers. Unlike traditional e-commerce models like the Inventory Model, where companie

Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec

Guess who's been moonlighting as an international brand? 🤫 While heading home from work, I came across a store that had the same modern vibe as the famous Lenskart.com, but with a twist - it was called Lenskraft! 🤔 The logo and fonts were slightly

Hey Guys, Thought I’ll start a series where I make short posts on some of the common mistakes and myths I notice early stage founders making while pitching to me. Today wanted to talk about everyone’s favorite: GTM Please don’t talk about meta ads

How to Choose the Perfect Logo for Your Startup Perfect Logo for Startup A perfect logo for startup is more than just a design; it’s your brand’s identity. It sets the tone for how customers perceive your company and helps you stand out in the compe