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Siddharth K Nair

Thatmoonemojiguy 🌝 • 1m

Instamart turns blue 🔵 & Here’s Why It Matters! 🔵 If you’ve noticed Instamart’s app icon and branding switching from bright orange to a fresh new blue, you’re not imagining things it’s a strategic rebrand with a purpose! 🛒✨ Why Blue? Colors aren’t just for looks they communicate. Blue symbolizes trust, reliability, and speed, all key qualities for a lightning-fast quick commerce platform like Instamart. It’s a visual promise that your groceries will arrive safely and swiftly. 🚀 What’s Behind the Change? Instamart is stepping out as its own powerhouse, creating a distinct identity separate from its parent company, Swiggy. While it still nods to its roots with a subtle icon, the blue theme sets it apart reflecting its growth and ambition in India’s fast-evolving quick commerce market. When Did This Happen? This transformation officially launched in May 2025, with the new blue branding rolling out across apps, delivery packs, and marketing materials nationwide. The Bigger Picture: This color shift is more than skin deep it signals Instamart’s commitment to building customer confidence and delivering an elevated shopping experience. So, the next time you see that calming blue icon, remember it’s all about faster, smarter, and more reliable service at your fingertips. 🔹 Instamart’s blue wave is here to stay and it’s changing the way we shop! 🔹 🌝👑

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