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Makarand Mohite

Brand Designerย โ€ขย 1m

Ever wonder why some designs stay in your head long after youโ€™ve scrolled past them? Thatโ€™s the *Von Restorff Effect* at work. ๐Ÿ‘‰ People remember what stands out from the pattern. In branding + marketing, this is gold. Hereโ€™s how to use it: Change color - A yellow CTA button on a calm blue layout. Change size - Make the key message bigger, not everything bigger. Change shape - A circular badge in a grid of rectangles. This little dose of visual friction makes the important stuff sticky in memory. Think of Appleโ€™s โ€œThink Different.โ€ The ad was minimalist in a noisy world of clutter and maximalists, and thatโ€™s exactly why it was unforgettable. Your designs donโ€™t need to scream louder. They just need to stand apart. If this helped sharpen your eye, check this out https://www.behance.net/gallery/235197569/MoonHead-Lifestyle-Gifting-Brand-Identity

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