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Makarand Mohite

Brand Designer • 2m

Ever wonder why some designs stay in your head long after you’ve scrolled past them? That’s the *Von Restorff Effect* at work. 👉 People remember what stands out from the pattern. In branding + marketing, this is gold. Here’s how to use it: Change color - A yellow CTA button on a calm blue layout. Change size - Make the key message bigger, not everything bigger. Change shape - A circular badge in a grid of rectangles. This little dose of visual friction makes the important stuff sticky in memory. Think of Apple’s “Think Different.” The ad was minimalist in a noisy world of clutter and maximalists, and that’s exactly why it was unforgettable. Your designs don’t need to scream louder. They just need to stand apart. If this helped sharpen your eye, check this out https://www.behance.net/gallery/235197569/MoonHead-Lifestyle-Gifting-Brand-Identity

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