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LIKHITH

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Medial • 1m

Welcome to OUT OF THE BOX MARKETING ! EP-25 (KFC) "Fav Fragrance = 🍗...So,KFC took it to next level" KFC came up with a bizarre idea in 2016.They introduced 'LIMITED EDITION FRIED CHICKEN SCENTED SUNSCREEN'. The product was created to smell identical to KFC's signature fried chicken. They gave out all 3000 bottles for free. Although this had no direct relationship with food, it was effective because Results: ● Unique and enjoyable experience ● Appealed to people's sense of smell ● Gained popularity on social media. FUN FACT: 3000 bottles were claimed within just hours of launch on their website. LIKE AND FOLLOW FOR MORE ! 💖

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