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“Remembered Moments: How the Peak-End Rule Creates Lasting Impressions in Business” The Peak-End Rule is a psychological bias where people judge an experience mostly by how they felt at its peak (most intense moment) and end, rather than the full jo

The startup owner's manual (Part 2) Business Model Planning: Value Proposition Hypothesis This includes product vision, features and benefits, and a description of the smallest number of features it would take to make a stand-alone product (i.e., t

The increase of Virtual Events: How to Make Yours memorable As the world shifts online, virtual events have become the new trend. But with so many happening, how do you ensure yours stands out? Here’s the playbook: 1. Engaging with the audience: Sta

RIP Dogesh 💐 On 24 may 2024, The Internet sensation Kabosu, the Shiba Inu of 'Doge' meme fame, passes away at 18; owner announced a farewell party

“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan

Rule: Research-First, Apply-Later Development - Always rely on the most up-to-date and official documentation. - For every process, research first, then design, build, and apply. - Before implementing new features or designs, conduct research to ensu

The most creative company of the last 30 years: Pixar. Back in 2011, Pixar storyboard artist Emma Coats shared their "5 Rules For Storytelling." And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating sto

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo