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Aditi

Will become a inspir... • 1m

“Make It Memorable: How the Peak-End Rule Creates Lasting Customer Impressions” The Peak-End Rule is a psychological principle where people judge experiences largely based on how they felt at the most intense moment (the “peak”) and at the end—rather than the overall experience. Businesses apply this to improve customer satisfaction and loyalty. For example, a hotel might ensure a standout welcome and a memorable farewell gift, even if the stay was average. A brand may wow customers with a surprise bonus or handwritten note in the final step of a purchase. By carefully designing emotional high points and a positive ending, companies leave a lasting impression that boosts word-of-mouth and return visits.

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