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“Remembered Moments: How the Peak-End Rule Creates Lasting Impressions in Business” The Peak-End Rule is a psychological bias where people judge an experience mostly by how they felt at its peak (most intense moment) and end, rather than the full jo

RIP Dogesh 💐 On 24 may 2024, The Internet sensation Kabosu, the Shiba Inu of 'Doge' meme fame, passes away at 18; owner announced a farewell party

The increase of Virtual Events: How to Make Yours memorable As the world shifts online, virtual events have become the new trend. But with so many happening, how do you ensure yours stands out? Here’s the playbook: 1. Engaging with the audience: Sta

“Who’s the Hero: Your Product or Your Customer?” The concepts of “Product as Hero” and “Customer as Hero” shape how brands tell their stories. In the “Product as Hero” approach, the product is the star — solving problems with innovation and performan

The most creative company of the last 30 years: Pixar. Back in 2011, Pixar storyboard artist Emma Coats shared their "5 Rules For Storytelling." And the rules are a must-read for writers, entrepreneurs, and anyone who wants to tell captivating sto

Key Takeaways from Skoda's Marketing : "Value-for-Money Premium Brand" 1. Localise your offerings – Tailor products and services to meet the unique name and preferences of regional markets. 2. Leverage digital innovation – Adopt AR/VR and online bo

Some brokers in India act like they are above SEBI and the law but the moment a customer files a complaint with SEBI they start playing the victim card pretending they had no idea what was going on. Why don’t they just talk to the customer upfront an

Seamless Corporate Event Planning with Hire4Event Organizing a corporate event doesn’t have to be stressful! At Hire4Event, we specialize in creating highly personalized, unforgettable corporate experiences tailored to your needs. Comprehensive Eve