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Only Buziness

Business enthusiasti... • 21d

“Remembered Moments: How the Peak-End Rule Creates Lasting Impressions in Business” The Peak-End Rule is a psychological bias where people judge an experience mostly by how they felt at its peak (most intense moment) and end, rather than the full journey. Businesses use this to craft memorable customer experiences. A restaurant might ensure the main course (peak) and dessert or farewell note (end) are perfect, even if the rest is average. Apps do the same—users remember one delightful feature and the smooth logout or success message. This rule shapes perception, loyalty, and word-of-mouth. It’s not about doing everything right—it’s about doing the right things at the right moments. From Only Buziness

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