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The startup owner's manual (Part 2) Business Model Planning: Value Proposition Hypothesis This includes product vision, features and benefits, and a description of the smallest number of features it would take to make a stand-alone product (i.e., the MVP). Along the web/mobile track, the low fidelity MVP is used to test if you’ve identified a problem people care about and it employs user stories instead of feature lists. Business Model Planning: The Various Customer Segments This includes customer problems, needs or passions, customer types (for example, end users, influencers, recommenders, buyers, etc.), customer archetypes, a day in the life of a customer, and a customer organization and influence map.
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The startup owner's manual (Part 3) Business Model Planning: Channels Hypothesis For physical products, this includes a description of how the product gets to the customer. Think about the suitability of channels for your product, and the authors r
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MVP vs Final Product What would you prefer ? MVP (Minimum Viable Product) – It may have fewer features and a less streamlined process since it's still in the building stage. Someone with more resources could copy your idea, and users might not pay o
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