Hey I am on Medial • 22h
The startup owner's manual (Part 3) Business Model Planning: Channels Hypothesis For physical products, this includes a description of how the product gets to the customer. Think about the suitability of channels for your product, and the authors recommend that startups pick just one channel that has the most potential for your product. For web/mobile products, consider the advantages and disadvantages of different channels. Business Model Planning: Market-Type and Competitive Hypothesis This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc. Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.
Hey I am on Medial • 22h
The startup owner's manual (Part 2) Business Model Planning: Value Proposition Hypothesis This includes product vision, features and benefits, and a description of the smallest number of features it would take to make a stand-alone product (i.e., t
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How do you conduct market research for B2B products? I'm talking about building products for industries like mining, construction, marine etc. Whom do you talk to? How to approach them? How do you narrow down on the features your product should hav
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