Calm mind. Precise h... • 21d
The startup owner's manual (Part 3) Business Model Planning: Channels Hypothesis For physical products, this includes a description of how the product gets to the customer. Think about the suitability of channels for your product, and the authors recommend that startups pick just one channel that has the most potential for your product. For web/mobile products, consider the advantages and disadvantages of different channels. Business Model Planning: Market-Type and Competitive Hypothesis This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc. Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.
Calm mind. Precise h... • 21d
The startup owner's manual (Part 2) Business Model Planning: Value Proposition Hypothesis This includes product vision, features and benefits, and a description of the smallest number of features it would take to make a stand-alone product (i.e., t
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The startup owner's manual (Part 4) Business Model Planning: Customer Relationships Hypothesis This describes how you will get, keep, and grow customers. For physical products, there are four “get” stages — Awareness, Interest, Consideration, and P
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The startup owner's manual (Part 5) Business Model Planning: Other Hypotheses • Partners Hypothesis: Involves listing all of the partners you’ll need and identifying what you need from them and what they’ll get in exchange. • Revenue and Pricin
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