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Anurag Patel

Calm mind. Precise h... • 2d

The startup owner's manual (Part 5) Business Model Planning: Other Hypotheses • Partners Hypothesis: Involves listing all of the partners you’ll need and identifying what you need from them and what they’ll get in exchange. • Revenue and Pricing Hypothesis: It includes the following questions: 1) How many items will we sell? 2) What’s the revenue model? 3) How much will we charge? 4) Is there evidence that this is worth pursuing? The Size Of The Market • Total Addressable Market (TAM): the universe where your product lives • Served Available Market (SAM): the people that can be reached via your sales channel • Target Market: those who are your most likely customers. Look at industry reports, press releases, libraries — anywhere you can get metrics that help you gauge the size of the market. It’s going to be tricky to estimate brand new markets, so consider looking at adjacent markets and see if you can find any comparable companies.

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