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Anurag Patel
Calm mind. Precise h... • 5d
The startup owner's manual (Part 4) Business Model Planning: Customer Relationships Hypothesis This describes how you will get, keep, and grow customers. For physical products, there are four “get” stages — Awareness, Interest, Consideration, and Purchase. Devise several different “get” strategies and test them. Customer retention programs come into play during the “keep” phase, and the “grow” phase focuses on selling more stuff to existing customers. Business Model Planning: Key Resources Hypothesis This describes physical, financial, human, and intellectual property resources. This component also includes a dependency analysis: what are all of the things that have to happen that the company can’t control, and what are the risks if the things you’re dependent on end up failing? Contingency plans are important here.
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The startup owner's manual (Part 3) Business Model Planning: Channels Hypothesis For physical products, this includes a description of how the product gets to the customer. Think about the suitability of channels for your product, and the authors r
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The startup owner's manual (Part 5) Business Model Planning: Other Hypotheses • Partners Hypothesis: Involves listing all of the partners you’ll need and identifying what you need from them and what they’ll get in exchange. • Revenue and Pricin
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