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Anurag Patel
Hey I am on Medial • 1d
The startup owner's manual (Part 1) Getting Started The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the framework: • Customer discovery: develop hypotheses and test them with customers. • Customer validation: test sales, see if people will buy, and see if you can scale up. • Customer creation: marketing. • Company building: transition to a sustainable enterprise. Customer Discovery Startups should aim to develop the first product for a small target market via a Minimum Viable Product (MVP). The object of the MVP is to get a product out there for the early adopters to play with. Putting out an MVP forces developers to focus on the important features, not the bells and whistles. The product can be refined once there’s customer feedback.
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