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“Remembered Moments: How the Peak-End Rule Creates Lasting Impressions in Business” The Peak-End Rule is a psychological bias where people judge an experience mostly by how they felt at its peak (most intense moment) and end, rather than the full jo

What is Marketing? Marketing is more than just selling—it’s about understanding people, creating value, and building trust. It’s the bridge between a brand and its audience, ensuring the right message reaches the right people at the right time. Ef

The real business game is not B2B or B2C. It’s P2P — Perception to Perception. People don’t buy your product. They buy your position in their mind. And here’s the brutal truth: The best product doesn’t always win. The best positioned one does. App

“the customer is always right” not during my shift

Customer Service in 2024: Is the Customer Always Right? Everyone's heard the saying "the customer is always right." But in 2024, with competition fierce and online reviews blasting bad experiences everywhere, is it that simple? Don't get me wrong, ke

Is Media Narration Always the Truth? What Mallya’s Story Tells Us About Perception vs. Reality? What’s your take? Drop a comment.

Interviewer: “What’s your expected salary?” What do you think is the right answer to this question?

Customer at a coffee shop: My latte is cold. Barista: Sorry about that. Let me remake it for you right away. Customer leaves with a smile. --- We often think about customer service as a department. It’s not. It's an attitude. 1.⁠ ⁠Own the proble

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

Is the customer always right ⁉️ " Customers are rarely Right " - Mark Cuban This is because it's not the customer who comes up with idea or innovation it's entrepreneur who comes up with them. If thought customers are right then there should not