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Tanvi Bharti

 ‱ 

Medial ‱ 4m

Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

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SHIV DIXIT

CHAIRMAN - BITE INDU... ‱ 4m

Maybe they target full female class of world by giving them Superiority complex because as of now very less brands are catering them even ignoring thier feeling for pretending like a lady gangster , don , Queen đŸ˜č or something else in the society . also maybe they are trying to create a ev enteric luxurious brand of new generation . btw at the end of the day you need to understand that demographic. and customer purchasing dynamics are changing really fast and you know what only 3-4 ADS needed to change all these critisism .

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