The real reason most founders are lying to themselves Had this realization that's keeping me up at night: We're all playing a game of pretend. • We pretend we're crushing it (while eating ramen) • We pretend we know our market (while guessing wildly) • We pretend we're confident (while panicking daily) • We pretend we need more data (while avoiding real customer calls) • We pretend we're 'strategic' (while procrastinating on hard decisions) But here's the thing - the most successful founder I know told me: 'The day I stopped pretending and started admitting I don't know shit was the day I actually started building something real.' Maybe we need to stop asking 'how to be successful' and start asking why we're afraid to admit we're lost.
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