The real reason most founders are lying to themselves
Had this realization that's keeping me up at night:
We're all playing a game of pretend.
• We pretend we're crushing it (while eating ramen)
• We pretend we know our market (while guessing wil
"Success is not final, failure is not fatal: It is the courage to continue that counts." — Winston Churchill
This quote always keeps me going. What's your favorite quote?
𝟱 𝗺𝘂𝘀𝘁 𝗿𝗲𝗮𝗱 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗯𝗼𝗼𝗸𝘀 𝗳𝗼𝗿 𝗯𝗲𝗴𝗶𝗻𝗻𝗲𝗿𝘀.
1. "𝗧𝗵𝗲 𝗟𝗲𝗮𝗻 𝗦𝘁𝗮𝗿𝘁𝘂𝗽" by Eric Ries
2. "Zero to One" by Peter Thiel with Blake Masters
3. "The Startup Owner's Manual" by Steve Blank and Bob Dorf
4. "Running