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hi

I completely agree with you.. So we can't deny the fact that this rebrand helped them gain free marketing but unless your product isn't really that better/special than others, it hardly makes any sense. Like we all remeber the time When the glass of the Cyber truck broke but the product (cybertruck), alone was so better that because of the incident, it gained more visibility and everyone got to know about tesla.. Looks like Jaguar was trying to do a similar thing but is probably unsuccessful in it.

I THINK THEY CAN CONTINUE OLD LOGO IN PREMIUM LUXURY EV-CARS NEW LOGO FONT LOOKS LIKE APP NAME OR ELECTRONIC HOME APPLIANCES COMPANY NAME 🤔🤔

Back then, they modernized without losing their essence. This time, they seem to be trying too hard to reinvent themselves, risking losing the very people who trusted the brand

they changed their skin because they know what's the future there are limited resources and people needs less carbon emissions car or EV so by making a world class EV company they may had a first mover advantage to be royal in EV

It feels like they tried to enforce the woke agenda that tipped off the balance. The ad itself is nonsensical

The desire to appeal to woke generation by brands is unfathomable. Target, bullfight and now this. As if the marketing teams operate under a giant f’ing rock. When will they learn.

Jaguar’s rebrand feels like a midlife crisis

But you can’t completely abandon your loyal base for a demographic that’s more interested in sustainable tech than high-end cars

They had to do one thing. Nothing. Even the the 100% ev step seems like a political decision, wanting to benefit from some policy. Not luxury.

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This rebranding opinion varies from person to person; some argue that they needed to do something revolting because they are changing the entire business by switching to only electric cars, but this was not the only way to pull off this stunt; not even 1%. This move came from a woke branding team.

Maybe they target full female class of world by giving them Superiority complex because as of now very less brands are catering them even ignoring thier feeling for pretending like a lady gangster , don , Queen 😹 or something else in the society . also maybe they are trying to create a ev enteric luxurious brand of new generation . btw at the end of the day you need to understand that demographic. and customer purchasing dynamics are changing really fast and you know what only 3-4 ADS needed to change all these critisism .

True, this rebrand feels like they aren't selling cars anymore.