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Going beyond the poor logo redesign, I feel like Jaguarโs rebrand is unsuccessful because theyโve completely alienated their existing audience to pander to a demographic that most likely doesnโt have the means to own a luxury car, and more importantly does not aspire to do so either. Their rebrand in the 2000s worked because it was essentially just a modern version of the formula they already relied on; they didnโt try to appeal to a completely new demographic, just a younger one. Unless their new battery-powered cars can fly or something, theyโre still competing with the same traditional luxury car brands but now probably wonโt be able to appeal to their consumer bases either ๐คท๐ฝโโ๏ธ
"Unlock Luxury โ Any...ย โขย 3m
We are building a peer-to-peer luxury car rental platform that allows both luxury car owners and rental agencies to list their cars for weddings, business, travel, and personal use. Unlike traditional rental companies, our platform enables individual
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We are launching a Peer-to-Peer Luxury Car Rental Platform that connects luxury car owners and rental agencies directly with customers. This platform will cater to weddings, corporate events, high-end travel, and personal use, providing a seamless an
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Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess
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Extension of Car Finance Complaints Process The Financial Conduct Authority (FCA) has extended the motor finance complaints process to include car leasing deals, giving lenders until December 4, 2025, to respond to claims. This follows a Court of Ap
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Hey! Iโm building a peer-to-peer luxury car rental platform, where individual owners can rent out their cars for weddings, business trips, and travelโjust like Turo in the US. Why This Works: โ Growing demand for luxury experiences โ Car owners ear
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Your Feedback Matters! ๐๐ฌ Iโm building a peer-to-peer luxury car rental platform where car owners can rent out their vehicles for weddings, business trips, and personal travel. Unlike traditional rental companies, this platform allows individual o
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