Post on Medial

Tanvi Bharti

 • 

Medial • 7h

Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantly does not aspire to do so either. Their rebrand in the 2000s worked because it was essentially just a modern version of the formula they already relied on; they didn’t try to appeal to a completely new demographic, just a younger one. Unless their new battery-powered cars can fly or something, they’re still competing with the same traditional luxury car brands but now probably won’t be able to appeal to their consumer bases either 🤷🏽‍♀️

3 replies4 likes
Replies (3)

More like this

Recommendations from Medial

Image Description
Image Description

Mayank Kumar

Stealth • 4m

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

See More
2 replies4 likes
Image Description

Suganth

Stealth • 6m

The Aston Martin DB12 is a remarkable luxury sports car celebrated for its Tourer design along with its outstanding performance and sleek design. The British Company Aston Martin - is the world's only independent luxury car group with over 100 years

See More
1 replies1 like
Image Description

Aarihant Aaryan

Stealth • 9m

Ethos a B2B "luxury" watch company does 1000 crore in revenue, their revenue comes from jus 500 ultra rich families. Their stock has gone 2.2x from their listing date :) The luxury market does exist in India.

1 replies12 likes
Image Description
Image Description

Saathvi SN

Stealth • 5m

Okay! Can somebody tell me how these young peeps from 20-30 year olds can own their big Luxury houses, fancy cars and a great business?! Whatz their strategy. Many people including indians post a lot on social media about their lifestyle am just 26 y

See More
14 replies10 likes

Arcane

Stealth • 3m

India is talked about for its demographic dividend, but it seems like it's not here to stay for a very long period. Take a look at the image below to get a fair picture of India's demographic dividend. India needs to build fast to use this opportun

See More
0 replies1 like

Roshan “KR” Meena

Stealth • 2m

💡Used car business 🚙 Many cars are standing in a straight line. If you want to start a business then you can start the business of old cars. To start this business you will have to spend Rs 3 lakh. You will also have to get a big garage Nowadays e

See More
0 replies2 likes
1

Aakash kashyap

Stealth • 1m

A strategy by Gucci's CEO, who reportedly burned $10 million worth of unsold luxury products to maintain the exclusivity of the brand. 🤯🔥 The decision to burn unsold products was part of Gucci’s broader strategy to protect its brand image. By de

See More
0 replies5 likes
Image Description

Adhiraj

 • 

Top Tier Experiences • 7m

If anyone is looking to create a website but doesn't know coding, how does my idea appeal to you? Here:

1 replies5 likes
Image Description
Image Description

Ashwin Vemula

Stealth • 6m

In recent days i have faced a one pain point. See, this is my idea... Wanted to build a application where people list their vechiles in application. Here is the marketplace... Ramu : locates in Hyderabad and he had a own car and listed in applica

See More
22 replies24 likes
8

Download the medial app to read full posts, comements and news.