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Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

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Anonymous

Anonymous 6

Stealth • 29d

Back then, they modernized without losing their essence. This time, they seem to be trying too hard to reinvent themselves, risking losing the very people who trusted the brand

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