Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl
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bhanu
Stealth • 29d
The desire to appeal to woke generation by brands is unfathomable. Target, bullfight and now this. As if the marketing teams operate under a giant f’ing rock. When will they learn.
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