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vishakha Jangir
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Set2Score • 2d
How a small ghaziabad business grew into a 190 Cr appliance brand ?? Thermocool Home Appliances Ltd was founded in 1992 in Ghaziabad, Uttar Pradesh by Rajeev Kumar Gupta and Sanjeev Kumar Gupta. The company began as a small air cooler manufacturer and has now grown into a major home appliance brand in India. It produces a wide range of products including air coolers, fans, water pumps, washing machines, LED TVs, geysers, and kitchen appliances. The company employs over 1,000 people and has multiple modern manufacturing units, including a new ₹30 crore automated plant in Ghaziabad with a production capacity of around 2,000–3,000 air coolers per day. Currently generates ₹150–190 crore in annual revenue (FY 2024–25) with a target of ₹250 crore by FY 2025–26, and is planning to launch an IPO within 2–3 years. Majority of sales come from Tier-2 and Tier-3 cities (around 90%), though the company is expanding its online and direct-to-customer (D2C) presence. Leadership has transitioned to the second generation — Tushar Gupta (Director–Operations) and Tanuj Gupta (Director–Marketing) — focusing on modernization, automation, and sustainability. The brand underwent a rebranding in 2025 with a fresh logo and design to appeal to younger consumers. Thermocool emphasizes affordable, durable, and energy-efficient products tailored for India’s middle-income households. It competes with Symphony, Voltas, Havells, and Crompton, holding an estimated 8–10% regional market share in cooling appliances. Future goals include expanding exports, improving R&D, and enhancing after-sales service to strengthen customer trust and brand value.
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