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VCGuy

Believe me, itโ€™s not...ย โ€ขย 2m

The consumer appliance market duopoly (LG+Samsung control 60%) is likely next on Reliance's hitlist. Reliance recently acquired 'Kelvinator India' (fridges, washing machines, ACs) from Electrolux for โ‚น160 crore โ†’ reviving 'The Coolest One' brand from the 1980s. In '24: Launched In-house budget brand 'Wyzr' โ†’ air coolers, exhaust/ceiling/table fans. In '21: Licensed revival of BPL (legacy brand) โ†’ TVs, refrigerators, ACs, washing machines (recently partnered with Harman for home theaters). โคท Reliance is in the business of building complete value chains, not individual products. In India, Distribution is the 'real power'โคต๏ธ - While online electronics sales are growing fast 2 out of 3 electronic purchases still happen offline. - Indian consumers esp. for high-priced appliances, prefer in-person visits to understand features and get expert advice before buying. Reliance holds a pair of aces to disrupt this category - 1). 19,340+ Reliance Digital stores across 7,000+ towns 2). 2/3rd in Tier II+ cities where appliance adoption is accelerating โคท Multiple formats: Large stores (15,000-35,000 sq ft) in metros โ†’ Digital Xpress (2,000 sq ft) in Tier 2. ResQ service network (1,000+ centers) โ†’ critical for appliance after-sales โญ๏ธThe bundling opportunity is massive: Buy a TV or a fridge + get JioFiber Free installation or a Jio set-top box + content subscription deals. EMIs too via Jio Financial.

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