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VCGuy
Believe me, it’s not... • 3d
The consumer appliance market duopoly (LG+Samsung control 60%) is likely next on Reliance's hitlist. Reliance recently acquired 'Kelvinator India' (fridges, washing machines, ACs) from Electrolux for ₹160 crore → reviving 'The Coolest One' brand from the 1980s. In '24: Launched In-house budget brand 'Wyzr' → air coolers, exhaust/ceiling/table fans. In '21: Licensed revival of BPL (legacy brand) → TVs, refrigerators, ACs, washing machines (recently partnered with Harman for home theaters). ⤷ Reliance is in the business of building complete value chains, not individual products. In India, Distribution is the 'real power'⤵️ - While online electronics sales are growing fast 2 out of 3 electronic purchases still happen offline. - Indian consumers esp. for high-priced appliances, prefer in-person visits to understand features and get expert advice before buying. Reliance holds a pair of aces to disrupt this category - 1). 19,340+ Reliance Digital stores across 7,000+ towns 2). 2/3rd in Tier II+ cities where appliance adoption is accelerating ⤷ Multiple formats: Large stores (15,000-35,000 sq ft) in metros → Digital Xpress (2,000 sq ft) in Tier 2. ResQ service network (1,000+ centers) → critical for appliance after-sales ⏭️The bundling opportunity is massive: Buy a TV or a fridge + get JioFiber Free installation or a Jio set-top box + content subscription deals. EMIs too via Jio Financial.
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