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Going beyond the poor logo redesign, I feel like Jaguarโ€™s rebrand is unsuccessful because theyโ€™ve completely alienated their existing audience to pander to a demographic that most likely doesnโ€™t have the means to own a luxury car, and more importantl

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Karan Sahu

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This rebranding opinion varies from person to person; some argue that they needed to do something revolting because they are changing the entire business by switching to only electric cars, but this was not the only way to pull off this stunt; not even 1%. This move came from a woke branding team.

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