Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl
What if a logo could smell like spicy Maggi, fizzy cola, and melting chocolate?
That’s where this rebrand started.
🔥 Say hello to the all-new Merit Chef — a fast food brand with flavour in every pixel.