Chinese product has saturated. Build in Bharat guys! Also I think boat went for the masses. There should be a brand priced between 7000-12000 (semi premium). It will do really well. The gap is clear.
Premiumisation of consumer products-
A lot is being talked about consumer preference being shifting to mass premiumisation of products.
Like Boat did mass premiumisation towards audio wearables
Noise towards watches, Mamaearth towards beauty and pe
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Anagha Bhat
Stealth • 10m
What do you guys think about men’s skincare considering its efficacy and also keeping minimal number of products and non greasy?
Boat labels its shitty chinese products and sells them here. And they seem to have gotten good enough money that they were portraying their garbage as better than Apple!
Boat is nothing but micromax of present day.