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Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

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Raj Bahadur

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they changed their skin because they know what's the future there are limited resources and people needs less carbon emissions car or EV so by making a world class EV company they may had a first mover advantage to be royal in EV

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