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Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

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Anonymous

Anonymous 2

Hey I am on Medial • 5m

But you can’t completely abandon your loyal base for a demographic that’s more interested in sustainable tech than high-end cars

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