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SSUMIT GULATI
Jeet te hai chalย โขย 4m
ISSUES FACED BY CLOUD KITCHENS IN INDIA 1. Order Volume Instability What it looks like: High volumes on weekends, almost dead weekdays. Impact: Inventory mismanagement, staff overworking on some days and sitting idle on others. Ground reality: Platforms like Swiggy/Zomato push your visibility only during high discounts or paid promotions, making volume unreliable if you're not consistently marketing. 2. Platform Dependency (Zomato/Swiggy Trap) What it looks like: 80-90% of orders from aggregators. Impact: High commission cuts (18โ30%), little brand control, and zero customer data. Ground reality: Even if you create a loyal customer base, you canโt retarget them. They are loyal to the aggrgator, not your brand. 3. Food Cost Mismanagemnt What it looks like: Owners think they're making profits because margins "seem" okay. Impact: Over time, rising raw material costs and wastage kill margins. currently handling brands: Indibiryani HeathyPerk Makhnibros SindhiDhaba Chappan56 Health at169
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