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Karnivesh
Simplifying finance.... • 3h
For years, growth meant adding users. Today, what matters more is how much value each user generates. That’s where ARPU (Average Revenue Per User) quietly becomes the most important metric. Streaming and subscription businesses have learned this the hard way. Millions of users don’t help if pricing is weak, churn is high, or margins don’t scale. What stands out to me 👇 • 📊 ARPU reflects pricing power, not popularity • 🔁 Low churn often matters more than new sign-ups • 💰 Small ARPU improvements compound massively at scale • ⚠️ Ad-supported tiers boost reach but can dilute value 📌 Key insight: Sustainable subscription businesses optimise revenue per user before chasing volume. 👉 For a deeper breakdown with real examples and numbers, refer to the attached link to the full blog.
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