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Going beyond the poor logo redesign, I feel like Jaguar’s rebrand is unsuccessful because they’ve completely alienated their existing audience to pander to a demographic that most likely doesn’t have the means to own a luxury car, and more importantl

Maybe they target full female class of world by giving them Superiority complex because as of now very less brands are catering them even ignoring thier feeling for pretending like a lady gangster , don , Queen 😹 or something else in the society .