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Post on Medial

Wild Kira

Stealth • 1m

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One interesting data point to look at would be what % of users on Koo who were Non-English. Maybe it could tell how engagement and retention of such users. Misaligned Monetization Strategy : India was the largest market of Koo. The consumption class in India is only 120m people ( $15k per person). These people are comfortable in expressing themselves in English and also follow global trends and events. Koo probably targets the next 300m people who are the emerging aspirant class. They are reluctant payers and heavy users. Most of them have got glued to Reels, Youtube shorts etc. So it a double whammy for Koo, the users are glued to a different format plus lack of brands who would be specifically target these users. What you think failure reason?

2 replies5 likes

Replies (2)

Anonymous 1

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Meesho version of Twitter

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