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Wild Kira

Stealth • 2m

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One interesting data point to look at would be what % of users on Koo who were Non-English. Maybe it could tell how engagement and retention of such users. Misaligned Monetization Strategy : India was the largest market of Koo. The consumption class in India is only 120m people ( $15k per person). These people are comfortable in expressing themselves in English and also follow global trends and events. Koo probably targets the next 300m people who are the emerging aspirant class. They are reluctant payers and heavy users. Most of them have got glued to Reels, Youtube shorts etc. So it a double whammy for Koo, the users are glued to a different format plus lack of brands who would be specifically target these users. What you think failure reason?

2 replies5 likes

Replies (2)

Anonymous 1

Stealth • 2m

Meesho version of Twitter

1 replies

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Anonymous

Stealth • 3m

Btw , why koo founders are not identified future potential of koo

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AjayEdupuganti

Stealth • 5m

Koo shut down trying to replace Twitter (X). Twitter thrives on drama and toxicity, and Koo thought they could do build a platform free of this toxicity. Newsflash: no drama, no audience.

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What do you think are some great tips to improve spoken English proficiency?? Also share your story of not being able to talk English fluently to being an absolute proficient person in spoken English? Anyone?

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Anybody interesting in this idea .. 😶 Virtual Wardrobe:- An online platform that allows users to upload images of their clothing items and create a virtual wardrobe. Users can then mix and match items, see how they would look together, and even g

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𝐏AY Attention please.. Give me review about these ideas. Virtual Wardrobe:- An online platform that allows users to upload images of their clothing items and create a virtual wardrobe. Users can then mix and match items , see how they would look t

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Jaswanth Jegan

Stealth • 5m

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p