Back

Wild Kira

/Internet_ • 5m

Why KOO Failed? Product Superiority : Koo aimed to disrupt rather than create a new category, needing to be significantly better ( for users and brands) than X.com. Achieving this required time and capital, scarce during a funding downturn. One interesting data point to look at would be what % of users on Koo who were Non-English. Maybe it could tell how engagement and retention of such users. Misaligned Monetization Strategy : India was the largest market of Koo. The consumption class in India is only 120m people ( $15k per person). These people are comfortable in expressing themselves in English and also follow global trends and events. Koo probably targets the next 300m people who are the emerging aspirant class. They are reluctant payers and heavy users. Most of them have got glued to Reels, Youtube shorts etc. So it a double whammy for Koo, the users are glued to a different format plus lack of brands who would be specifically target these users. What you think failure reason?

2 replies5 likes
Replies (2)

More like this

Recommendations from Medial

Anonymous

Btw , why koo founders are not identified future potential of koo

0 replies3 likes
Image Description
Image Description

Harsh Aa

Hey I am on Medial • 11m

In India, there are few applications who provide the opportunity to learn English language , but there are a lot of people who want to enhance their English communication skill as it has become global language .Cambly provides all the services whic

See More
2 replies4 likes
Anonymous
Image Description
Image Description

App Idea: An app where people can talk with girls, especially for those who are hesitant to talk with girls and want to improve their English while conversing

9 replies12 likes
1
Anonymous
Image Description
Image Description

Are you judging people based on their English grammar or knowledge ?

4 replies4 likes
Image Description

Swaraj

Loves to take money ... • 3m

Hey Founder's, we are trying to make a most affordable Tshirt brand with the Vision - "From And For the Farmers". as being from a farmer home we see like many of the brands never reach to them because of there cost,designs,looks, which is somewhere d

See More
2 replies2 likes
Image Description
Image Description

Aman Verma

BIT'Mesra Undergrad|... • 8m

Who are actually middle class of India ? I am really confused to get the ideal answer of it. Because in village there is only a class that is caste... Most of the rich (as per village standard having acres of land, home, Cars, and non tax incom

See More
51 replies27 likes
8

Abhiraj Damodare

Uncaged Bird • 22d

Let's connect people who are in Web3 & blockchain & people who are atleast interested (No crypto and tokenomics)

0 replies4 likes
Image Description
Image Description

tripyojan

I am your travel CEO • 7m

People who built great stuff and got users to use it. How did you market your stuff? Where did you get initial users?

4 replies2 likes
1
Image Description
Image Description

Ayush Maurya

AI Pioneer • 2m

In a world where people, brands are trying to catch attention; still there are some people or brands that don't do such things, Still people come to them, What can be the reason ?

2 replies7 likes
Image Description

Nilotpal Chauhan

 • 

Pixelmira • 3m

There are two kinds of people; one who are trying to build the future, and those who look at them and say why they will fail.

2 replies3 likes

Download the medial app to read full posts, comements and news.