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Hello here's a case study of innovative D2C brand. Case Study: Skippi Ice Pops – Shark Tank India Sensation. Background: Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks. Su

PRATHAM Reviews - 2 Shark Tank India S1 best to worst :From Ice Pops to Virtual Flops • Most Of us would agree that the best deal in S1 was Skippi Ice Pops. They didn’t just sell frozen treats; they sold childhood memories in a ₹1 crore deal for 15

" Amul: From Farmers to Fridges " Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name: Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a coopera

China will kill the US dollar. First, they banned crypto. Then, they secretly invested $1.5 billion & became the 2nd largest Bitcoin mining hub. Here's their masterplan to take over by 2030: President Xi Jinping's 2019 announcement revealed China

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Su

Day 1: Startup Basics - What is a Startup? Let's begin with understanding the very foundation of entrepreneurship WHAT IS A STARTUP? A startup is a newly founded company that is in the early stages of its operations. Unlike traditional businesses

Mukesh Ambani’s FMCG business is highly underperforming 📛📛 Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. It’s only on a deeper deepdive, that you see things as they

Bengaluru techie compares work culture in India and the UK after moving to London Six months after shifting his primary residence from Bengaluru to London, a techie detailed his experience in a lengthy thread on X as he listed the key differences be