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How 🍧 Skippi Ice Pops Revived 90s Nostalgia and Froze a Fortune! Brand: Skippi Ice Pops Founded: 2020 Founders: Ravi & Anuja Kabra HQ: Hyderabad, India --- The Problem ❌ Ice pops = full of artificial colors & unsafe chemicals No pan-India bran

PRATHAM Reviews - 2 Shark Tank India S1 best to worst :From Ice Pops to Virtual Flops • Most Of us would agree that the best deal in S1 was Skippi Ice Pops. They didn’t just sell frozen treats; they sold childhood memories in a ₹1 crore deal for 15

Today, I had the opportunity to attend an insightful session on "Building a Customer-Centric Startup" at Surat Startup Studio, PIERC by Parul University , led by the amazing Mukul Goyal Sir, co-founder of StratefiX Consulting . His ability to engag

Sony invented the future. But others built empires from their ideas. From music to cameras to smartphones — Sony built the tech. Others scaled it. Others took the market. This is how Sony changed the world — and got left behind. Sony created the f

THE HIDDEN REASON BEHIND KFC'S REBRAND In 1991, Kentucky Fried chicken announced that it was officially changing its name to "KFC" The OFFICIAL REASON given was that health-conscious customers didn't like the word "fried," which they associated wit

𝗜𝗻 𝘁𝗵𝗲 𝟭𝟵𝟵𝟬𝘀, 𝗧𝗖𝗦 𝘄𝗮𝘀 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗮𝗿𝘆. They were offering 𝐛𝐚𝐧𝐤𝐬 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬 a model where: 𝐓𝐂𝐒 𝐨𝐰𝐧𝐞𝐝 𝐭𝐡𝐞 𝐬𝐞𝐫𝐯𝐞𝐫𝐬 Clients 𝐩𝐚𝐢�

Your take on Shark Tank India S4 EP3 Pitch 1 Nooe is known for its minimal Scandinavian designs, premium materials, and sustainability, Nooe won the 2022 Red dot design Award for product design for its Config 01 desk setup. The brand has delivered to

PSYCHOLOGICAL MARKETING TECHNIQUE - 4/10 🧊Imagine you're at an ice cream shop in India. You see two flavors: 🍫chocolate for ₹100 and vanilla for ₹150. Then they add a third option—a "mystery flavor" that's not as good as vanilla and costs ₹200. Su

Mukesh Ambani’s FMCG business is highly underperforming 📛📛 Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. It’s only on a deeper deepdive, that you see things as they