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Anonymous

Anonymous

Hey I am on Medial • 1y

Hello here's a case study of innovative D2C brand. Case Study: Skippi Ice Pops – Shark Tank India Sensation. Background: Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks. Su

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Krishna Bhargav

Keep things Simple • 1y

Can you tell me what exactly you meant by " New Category"?? Ice pops are new to you?

Anonymous

Anonymous

Hey I am on Medial • 1y

See, there isn't many brand selling ice pops officially unlike other FMCG products like biscuits and chocolate. Hence, it can be said that they invented a new category, but yeah, they didn't invent ice pops. They are surely one which are marketing them in an official manner.

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