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Anonymous

Hey I am on Medial • 1y

Hello here's a case study of innovative D2C brand. Case Study: Skippi Ice Pops – Shark Tank India Sensation. Background: Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks. Su

Krishna Bhargav

Keep things Simple • 1y

Can you tell me what exactly you meant by " New Category"?? Ice pops are new to you?

Anonymous

Hey I am on Medial • 1y

See, there isn't many brand selling ice pops officially unlike other FMCG products like biscuits and chocolate. Hence, it can be said that they invented a new category, but yeah, they didn't invent ice pops. They are surely one which are marketing them in an official manner.

2 replies

Replies (2)

Krishna Bhargav

Keep things Simple • 1y

I'm actually shocked that a product as simple as icepop has now targeting to become a 100 crore brand.. I mean, who's buying these things? I've seen similar company that sells old time "goli soda" Which is to be seen nowhere now? What makes people buy something and not buy the other?? I think, the marketing strategy and execution of the same decides the success of the company.

1 replies2 likes

Krishna Bhargav

Keep things Simple • 1y

I used to think of starting low sugar low fat ice cream brand for a very long time, I've recently found 2 new brands doing it. "GoZero" And "Noto". Unlike this one,i actually see value creation here strong enough to become a 100 cr revenue brand

0 replies

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