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Anonymous

Stealth • 9m

Hello here's a case study of innovative D2C brand. Case Study: Skippi Ice Pops – Shark Tank India Sensation. Background: Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks. Su

Krishna Bhargav

Stealth • 9m

Can you tell me what exactly you meant by " New Category"?? Ice pops are new to you?

Anonymous

Stealth • 9m

See, there isn't many brand selling ice pops officially unlike other FMCG products like biscuits and chocolate. Hence, it can be said that they invented a new category, but yeah, they didn't invent ice pops. They are surely one which are marketing th

Krishna Bhargav

Stealth • 9m

I'm actually shocked that a product as simple as icepop has now targeting to become a 100 crore brand.. I mean, who's buying these things? I've seen similar company that sells old time "goli soda" Which is to be seen nowhere now? What makes people buy something and not buy the other?? I think, the marketing strategy and execution of the same decides the success of the company.

1 replies2 likes

Replies (1)

Anonymous

Stealth • 9m

You answered your own question mate.

1 replies

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