Helping brands scale... • 6m
How do you turn your biggest competitor into your best marketing tool? Burger King nailed it with The Whopper Detour Campaign, using McDonald’s locations as the centerpiece of their bold strategy. Let’s dive in👇 Burger King faced two major goals:
See MoreThatmoonemojiguy 🌝 • 2m
Selling Cheap, Earning Big: McDonald’s Secret Formula for a $200 Billion Fortune At first glance, McDonald’s seems like a fast-food chain selling ₹40 burgers at razor-thin margins. But behind the counter lies a far smarter play that built a $200 bil
See MoreThatmoonemojiguy 🌝 • 2m
Burger King “Hacked” Google — and Got Awards for It In 2017, Burger King dropped a 15-second ad that spoke to your smart speaker literally. A worker looked into the camera and said, “Okay Google, what is the Whopper burger?” Instantly, Google Homes
See MoreFounder & CEO at Bui... • 9m
How Burger King Used McDonald’s to Sell More Whoppers...and It Worked Burger King pulled off one of the smartest moves in fast food marketing. Here’s what happened: They launched the “Whopper Detour” campaign, offering customers a Whopper for one
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