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I was recently in a conversation with a founder whose sales team was floundering. He said, “I just need them to be better at closing.” So I asked, “What’s their process look like?” He paused. That's when I realized: most people know what they wan

Question of execution (PMF) We all know AI is future . And increase daily screen time . GEN-Z will less likely to develop memorising skills . We have seen increasing dementia (memory loss) in millennials compared to boomers and Gen X in young age

“One of Us: How Ingroup Bias Builds Brand Loyalty Through Belonging” Ingroup bias is the tendency for people to favor those they perceive as part of their group—whether based on culture, interests, values, or identity. In business, this is used to b

“From Small Yes to Big Success: How the Foot-in-the-Door Technique Closes Deals” The Foot-in-the-Door Technique is a psychological strategy where businesses start with a small request to increase the chances of agreement to a larger one later. Once

𝗧𝗼𝗱𝗮𝘆 𝗜 𝗴𝗼𝘁 𝟮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗲𝗲 (𝘁𝗿𝗮𝘃𝗲𝗹 𝗽𝗼𝘂𝗰𝗵 + 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻) 𝗮𝗹𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝟯 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝗺𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! How does it help in the marketing? Let's check it out. 1. Promotional Market

“Mine to Keep: How the Endowment Effect Makes You Value What You Try” The Endowment Effect is a psychological bias where people value things more once they own them—even if ownership is brief. Businesses use this to increase attachment and perceived

Your consumer isn’t just buying a product. They’re keeping up with the Joneses. 👀📱 The Jones Effect is real—and it's powerful. We don’t just buy things we need. We buy what we see others showing off. We mirror status. We chase relatability. We si

One essential truth for every founder is this: no one cares about your idea as much as you do. You could share it with 100 people, and while some may comment on it, most will forget about it soon after. Simply broadcasting your idea won’t help you ga

The Empire State Building is the most famous building in the world. Its currently valued at $993 million. But I bet you didn't know that in 1961, a couple of crafty Jewish real estate entrepreneurs ran the first large syndication to buy the property.