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Only Buziness
Business enthusiasti... • 3m
“From Small Yes to Big Success: How the Foot-in-the-Door Technique Closes Deals” The Foot-in-the-Door Technique is a psychological strategy where businesses start with a small request to increase the chances of agreement to a larger one later. Once people say “yes” to something minor, they’re more likely to say “yes” again to maintain consistency. For example, asking customers to sign up for a free newsletter builds a relationship that can lead to product purchases. Freemium models follow this too—start free, then upsell premium features. Sales reps may first ask for a small meeting before pitching a full product. This gentle progression lowers resistance and builds trust, turning small wins into big gains. Follow for more Only buziness
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