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Set2Scoreย โขย 1m
๐ง๐ผ๐ฑ๐ฎ๐ ๐ ๐ด๐ผ๐ ๐ฎ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ณ๐ฟ๐ฒ๐ฒ (๐๐ฟ๐ฎ๐๐ฒ๐น ๐ฝ๐ผ๐๐ฐ๐ต + ๐๐๐ป๐๐ฐ๐ฟ๐ฒ๐ฒ๐ป) ๐ฎ๐น๐ผ๐ป๐ด ๐๐ถ๐๐ต ๐ฏ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐บ๐ถ๐ป๐ถ๐บ๐ฎ๐น๐ถ๐๐ !! How does it help in the marketing? Let's check it out. 1. Promotional Marketing (Free Gift with Purchase) This is the most direct type of marketing being used here. Definition: Promotional marketing involves offering something extra (discount, gift, coupon, etc.) to encourage immediate purchases. What Minimalist Did: Gave you a pouch and sunscreen as free gifts. Objective: Increase sales volume. Make the customer feel like they're getting more value for the money. Encourage larger or repeat purchases in the future. Why it works: Humans are psychologically more likely to buy when they feel they are "getting a deal." You might try the free sunscreen, like it, and buy it next time. 2. Customer Experience & Loyalty Marketing This plays into the emotional and relationship-building aspect. Definition: Loyalty marketing focuses on retaining customers by making them feel valued. What Minimalist Did: They didnโt just fulfill your order โ they delighted you with unexpected gifts. Objective: Build trust and positive association. Increase customer lifetime value (CLV). Turn you into a repeat customer. Why it works: Youโre more likely to remember this experience. Youโre more likely to buy again or recommend the brand. 3. Word-of-Mouth & Earned Media Now that you had a good experience, you shared it here โ thatโs exactly what brands hope for. Definition: Word-of-mouth happens when customers voluntarily promote a brand/product. Earned Media: Itโs publicity a brand โearnsโ organically โ not paid for (like ads). Whatโs Happening: You might: Post your haul on Instagram. Tell friends or family. Write about it in a review. Objective: Let happy customers do the marketing for them. Build social proof and trust for potential new buyers. 4. Sampling & Product Seeding This can also be seen as a form of product sampling: Definition: Giving customers a free trial or sample of a product to increase usage and future purchase. Sunscreen as Sample: If you like the sunscreen they gave, you might buy the full-size version later. Objective: Introduce new or lesser-known products. Cross-sell within the product range. Follow me vishakha Jangir for more such insights.
Business enthusiasti...ย โขย 5m
Marketing vs Sales: What is Marketing? Marketing attracts people to your product or service by creating awareness and trust. It focuses on a wide audience, uses ads and promotions, and aims for long-term brand growth. Example: Coca-Colaโs ads donโ
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โข Brands donโt sell products; they sell emotions. โข Your brand is not what you say it isโitโs what they feel it is. โข Customers donโt buy products; they buy better versions of themselves. โข People remember stories, not features. โข Price gets you cus
See MoreWhere Businesses Con...ย โขย 2m
Marketing isnโt about selling. Itโs about solving. Great marketing doesnโt scream โBuy now!โ โ it whispers โThis is for you.โ Whether you're building a brand or launching a product, remember: ๐ Clarity beats cleverness ๐ Consistency builds trust ๐
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*USP (Unique Selling Proposition)* refers to the distinctive feature or benefit that sets your product or service apart from competitors. This is essentially the reason why customers should choose your product over others, highlighting its uniqueness
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