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𝗧𝗼𝗱𝗮𝘆 𝗜 𝗴𝗼𝘁 𝟮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗲𝗲 (𝘁𝗿𝗮𝘃𝗲𝗹 𝗽𝗼𝘂𝗰𝗵 + 𝘀𝘂𝗻𝘀𝗰𝗿𝗲𝗲𝗻) 𝗮𝗹𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝟯 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝗺𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁 !! How does it help in the marketing? Let's check it out. 1. Promotional Marketing (Free Gift with Purchase) This is the most direct type of marketing being used here. Definition: Promotional marketing involves offering something extra (discount, gift, coupon, etc.) to encourage immediate purchases. What Minimalist Did: Gave you a pouch and sunscreen as free gifts. Objective: Increase sales volume. Make the customer feel like they're getting more value for the money. Encourage larger or repeat purchases in the future. Why it works: Humans are psychologically more likely to buy when they feel they are "getting a deal." You might try the free sunscreen, like it, and buy it next time. 2. Customer Experience & Loyalty Marketing This plays into the emotional and relationship-building aspect. Definition: Loyalty marketing focuses on retaining customers by making them feel valued. What Minimalist Did: They didn’t just fulfill your order — they delighted you with unexpected gifts. Objective: Build trust and positive association. Increase customer lifetime value (CLV). Turn you into a repeat customer. Why it works: You’re more likely to remember this experience. You’re more likely to buy again or recommend the brand. 3. Word-of-Mouth & Earned Media Now that you had a good experience, you shared it here — that’s exactly what brands hope for. Definition: Word-of-mouth happens when customers voluntarily promote a brand/product. Earned Media: It’s publicity a brand “earns” organically — not paid for (like ads). What’s Happening: You might: Post your haul on Instagram. Tell friends or family. Write about it in a review. Objective: Let happy customers do the marketing for them. Build social proof and trust for potential new buyers. 4. Sampling & Product Seeding This can also be seen as a form of product sampling: Definition: Giving customers a free trial or sample of a product to increase usage and future purchase. Sunscreen as Sample: If you like the sunscreen they gave, you might buy the full-size version later. Objective: Introduce new or lesser-known products. Cross-sell within the product range. Follow me vishakha Jangir for more such insights.