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📖 DAILY BOOK SUMMARIES 📖 🔗 DIRECT FREE E-BOOK DOWNLOAD LINK AVAILABLE — https://drive.google.com/file/d/1dOrTmnu2zzvH95g6XgHxP92h9RGdVP7s/view?usp=drivesdk 🔥Hooked:Build Habit-Forming Products🔥 🚀 20 Lessons 👉 ✨ Nir Eyal ✨ 1. Habit-Forming Products • Products that create user habits by integrating into daily life and creating a cycle of engagement. 2. The Hook Model • A four-phase process: Trigger, Action, Variable Reward, and Investment, to build habit-forming products. 3. Triggers • External or internal cues that prompt users to take action, like notifications or emotions. 4. External Triggers • Notifications, advertisements, or emails that prompt user engagement. 5. Internal Triggers • Emotions or thoughts that drive users to interact with the product, often linked to solving a pain point. 6. Action • The behavior users perform in response to a trigger, such as clicking a button or swiping. 7. The Fogg Behavior Model • Action occurs when motivation and ability are high and the trigger is present. 8. Variable Rewards • Unpredictable rewards (e.g., likes, new content) that keep users engaged by creating a sense of uncertainty. 9. Types of Variable Rewards • Rewards of the tribe (social validation), rewards of the hunt (material or informational rewards), and rewards of the self (personal gratification). 10. Investment • Users invest time, effort, or resources into the product, making them more likely to return due to the emotional commitment. 11. The Investment Phase • This phase enhances future engagement by prompting users to add value (e.g., uploading content, customizing settings). 12. The Habit Zone • The point where a product or service becomes part of the user’s daily routine, resulting in regular engagement. 13. User Motivation • The psychological needs driving behavior, such as social connection, status, or avoidance of pain. 14. Building Long-Term Habits • Products should provide frequent rewards and progressively more investment from users to build long-lasting habits. 15. Behavioral Design • Understanding and applying psychological principles to design products that users repeatedly engage with. 16. The Power of Small Wins • Small, consistent successes within the product help reinforce the habit and encourage repeat use. 17. Building for Retention • Focus on creating a product that users want to keep using, rather than just acquiring new customers. 18. Social Proof • Users are influenced by seeing others engage with the product, increasing their likelihood of using it. 19. Ethical Considerations • Ensure products are designed with users' well-being in mind, avoiding exploitation of behavioral habits for manipulative purposes. 20. Iterative Process • The process of building habit-forming products is ongoing, requiring constant testing, feedback, and improvement to maintain user engagement.