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Aditi

Will become a inspir... • 2m

“Scroll, Click, Crave: How Algorithms & Variable Rewards Hijack Our Attention” We’re addicted to Instagram, YouTube, and similar platforms because they use variable rewards—a psychological tactic where the outcome is unpredictable. Every scroll or click is like pulling a slot machine: Will I get a like? A shocking reel? A viral video? That randomness keeps the brain craving more. These platforms’ algorithms amplify this by personalizing content based on behavior, then feeding it in just the right doses to keep dopamine spikes coming. You don’t know what’s next—but it might be gold. That suspense hijacks attention, creates habit loops, and builds addiction. You’re not just scrolling—you’re chasing emotional payoff.

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