Back
Only Buziness
Business enthusiasti... • 2m
“The Hook Model: How Brands Build Habits That Sticks “ The Hook Model explains how companies create products that keep users coming back by forming habits. Developed by Nir Eyal, it consists of four key steps: Trigger → Action → Variable Reward → Investment. First, a trigger (like a notification) prompts the user to take action (like opening an app). Then, they receive a variable reward (likes, comments, content), which creates anticipation. Finally, the user invests time or data, increasing the chances they’ll return. Apps like Instagram, YouTube, and Duolingo use this model to keep users engaged daily. It’s powerful because it builds user habits, reducing the need for constant marketing. If users get hooked, they come back automatically — that’s the secret behind many of today’s most addictive platforms. Follow for more Only buziness
Replies (2)
More like this
Recommendations from Medial
Vishnu Dileesh
Engineer | Entrepren... • 11d
It starts as a whisper. Not a push notification. Not a flash sale. A user comes back. Quietly. Voluntarily. Because something pulled them back. That something? It’s not a feature. It’s a feeling. Nir Eyal calls it the Hook in the book How to Build
See More
Only Buziness
Business enthusiasti... • 1m
“Digital Dopamine Design: How Apps Hack the Brain to Drive User Engagement” Digital Dopamine Design refers to crafting digital experiences that stimulate the brain’s dopamine response—the chemical tied to reward, motivation, and pleasure. Think of i
See More
Chamarti Sreekar
Fcuk imposter syndro... • 2m
Nikita Bier costs $10k for a hour long advisory session - here’s a free ChatGPT prompt for assessing the virality of your app instead: Analyze my app’s current UX, UI, and social architecture through the lens of engineered virality, meme-driven dis
See More
Download the medial app to read full posts, comements and news.