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Only Buziness

Business enthusiasti... • 1m

“The Hook Model: How Brands Build Habits That Sticks “ The Hook Model explains how companies create products that keep users coming back by forming habits. Developed by Nir Eyal, it consists of four key steps: Trigger → Action → Variable Reward → Investment. First, a trigger (like a notification) prompts the user to take action (like opening an app). Then, they receive a variable reward (likes, comments, content), which creates anticipation. Finally, the user invests time or data, increasing the chances they’ll return. Apps like Instagram, YouTube, and Duolingo use this model to keep users engaged daily. It’s powerful because it builds user habits, reducing the need for constant marketing. If users get hooked, they come back automatically — that’s the secret behind many of today’s most addictive platforms. Follow for more Only buziness

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