ONE INTERESTING OBSERVATION SERIES
DAY #17
Let me tell you something interesting about Rupay, our domestic payment network that's competing with Visa and MasterCard.
The volume of transactions processed through it has been declining for 24 months
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Anonymous 6
StealthĀ ā¢Ā 4m
This trend aligns with India's overall economic growth. As disposable incomes rise, we're seeing higher-value discretionary spending. RuPay seems to be benefiting from this macro trend, even if it's losing out on smaller transactions.
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The Indian Consumer Landscape is transforming rapidly!
A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti
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