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Vivek Joshi
Director & CEO @ Exc... • 22d
Environmental scanning isn't a luxury; it's survival Think PESTLE: Political/Legal: Policy shifts (e.g., green initiatives, data privacy laws) can open new markets or create compliance needs for innovative solutions Economic: Recessions might seem daunting, but they foster demand for cost-effective or value-driven products/services Rising disposable incomes signal premium market potential Social/Cultural: Changes in consumer values (e.g., sustainability, wellness, remote work) create fertile ground for products aligning with these trends Technological: Emerging tech (AI, blockchain, IoT) isn't just about efficiency; it's a launchpad for entirely new business models &customer experiences Environmental: Climate concerns drive demand for eco-friendly solutions, from sustainable packaging to renewable energy. Regularly scanning industry blogs, competitor moves, customer feedback, &even global events unveils weak signals that, when connected, reveal unmet needs or impending disruptions
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