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How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

I have made feminine hygiene products , my one usp is with my sanitary napkins and all, I'll have some surprise gift for e.g. chocolate etc of good quality packed inside the box and make this a premium category by using good packaging and all but ke

If shoes clothes etc can have their own brand store, why are daily consumables always sold in a super market format competing with each other and the store owned brands? How about building a brand that sells all necessary daily consumables under its

Is it still a good idea to build a D2C premium Men’s clothing brand but at affordable prices even after so many players already in the market? If yes, what should be done to stand out?

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

10% + 10% + 10% ≠ 30 % ‼️ Latest tactic by businesses. Let me explain to you with an example. Case 1: 30% Rs 1000 - 1000×.3 = Rs 700 Case 2: 10% + 10% + 10% Rs 1000 - 1000 × .1 = 900 Rs 900 - 900 × .1 = 810 Rs 810 - 810 × .1 = Rs 729 See t

Sting caused Redbull's India market share decline from 75% to 7%. 🤔👇 India is the place where you can play with price People love to see lower prices in India on every product 250 ml of Red Bull can cost 125 rupees where 250 ml of Sting cost onl

Lab grown diamonds are almost identical to real mined diamonds. You cannot distinguish between the two with your naked eyes. However, the price difference among them has been widening over time. Is this just because Mined diamonds are 'perceived'

Whether Premiumization is an important aspect of building products or services. I am doing some research, on which people are willing to pay for higher prices to get a better experience. Nowadays, If you go for a higher premium, the rate of growth s