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PRATHAM
•

Medial • 7m

Challenge for You‼️👀 Imagine You have started a snacks brand like Lays and Haldiram snacks. And you know how saturated the market is right now so what unique would you try to compete in the market to get a good market share. Resources you have:

Hawk
•

Devza • 7m

I feel that in such a saturated market competing will only work on the basis where the product is different and matches the prices. Healthy alternatives failed to reach the masses due to their hefty pricing. I would want healthy products to match t

PRATHAM
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Medial • 7m

Yea Varun but getting a healthier option in the same price is next to impossible, as ingredients of healthier food are expensive compared to junk food, If you can crack the pricing somehow then yes it would be a great moat for you

Hawk
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Devza • 7m

That’s a challenge indeed but that’s the only thing that will work out aswell. You can definitely bring in another competitor in the same feels but the OGs will stay the OG, it will be tough for a user to switch

PRATHAM
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Medial • 7m

How about changing packaging? for example Pringle's. If packaging is different then maybe it will create a good difference. Something unique.

Hawk
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Devza • 7m

Pringles doesn’t come in the pricing scale of Lays, Haldiram, Balaji basic packages which caters to the masses. An average bucket for chips would be ranging from 10-50. I don’t feel package changes to the current packaging would eventually make sense from Pringles because their cylinders are their USP tbh. Everything comes down to the pricing tbh

1 replies

Replies (1)

PRATHAM
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Medial • 7m

If thought global then packaging can be good difference although prices should be maintained, ( price can be lower ) Pringle's market is more to premium segment not general segment.

1 replies

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