Metanioย โขย 7m
Full case study :https://docs.google.com/presentation/d/1B5_91NX8k2jJQaur6PBVGsNGA5hSrX9A/edit?usp=sharing&ouid=104829336025717084327&rtpof=true&sd=true Haldiram's case study Haldiram's is an iconic Indian brand known for its premium-quality sweets and snacks. Established in 1937 by Ganga Bishan Agarwal (Haldiram) in Bikaner, Rajasthan, it evolved from a small sweet shop into a globally recognized business with a reputation for quality and innovation. Foundation: Haldiram's began during pre-independence India, offering high-quality bhujia made from moth beans (pesalu). It stood apart by pricing bhujia at โน5/kg when competitors sold it for โน2/kg, emphasizing premium quality. Branding Revolution: Named its bhujia after "Dongar Dev," a legendary figure, creating an image of a premium product, even though there was no actual connection to the king. Key Contributors: Sivakishan: Played a vital role in identifying new markets like Nagpur. Manohar Agarwal: Revolutionized packaging in 1973.
Keen Learner and Exp...ย โขย 8m
Did you know that Haldiram's is actually 4 different companies? North - Haldiram's in Delhi and northern area is different that that of south India. It is owned by Manohar lal Agarwal and Madhu Sudhan Agarwal South - The Haldiram's product selling
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Haldiram's was founded by Ganga Bishan Agarwal, commonly known as Haldiram, in 1937. Haldiram began his journey in Bikaner (Rajasthan) where he started a small shop selling traditional Indian sweets and snacks, and the famous "bhujia". fast-forwardi
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Set2Scoreย โขย 5m
๐๐ผ๐ ๐ฑ๐ถ๐ฑ ๐๐ฎ๐น๐ฑ๐ถ๐ฟ๐ฎ๐บ'๐ ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐๐ต๐ฒ ๐ป๐๐บ๐ฏ๐ฒ๐ฟ ๐ผ๐ป๐ฒ ๐ฐ๐ต๐ผ๐ถ๐ฐ๐ฒ ๐ณ๐ผ๐ฟ ๐๐ป๐ฎ๐ฐ๐ธ๐? Haldiram's was founded in 1937 by Ganga Bishan Agarwal (Haldiram Ji) in Bikaner, Rajasthan, starting with a small shop selling bhujia. The b
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From Bikaneri Bhujia to Global Snacking Giant: EP 1 Haldiram's Case study In the early days of 1937 A kid was learning to make bhujias in kitchen with his paternal aunt and his passion of making bhujias clicked a idea to his mind and he started maki
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Hey Everyone ๐ฅ (Need Suggestion & Ideas) We're launching a brand of authentic Indian snacks named "Snack & Stories" focusing on traditional items like Mitha & Salty Nimki, Chakli, and Bhujia and many more. We've successfully conducted a pilot tes
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WHAT YOU EATING BRUH @ โน9?โฃ๏ธ๐คฎ Saw a tweet about food being sold for โน9 on Swiggy. Naturally, it made us wonderโwhat exactly are you eating at that price? Is it even fresh? In a price-sensitive market like India, it's still hard to believe how a ful
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Guys I recently tried Sleepy Owl Coffee, and I must say, itโs absolutely fire! Oh boy The moment I opened the jar, the aroma hit meโrich and inviting. The taste and quality are truly exceptional, easily on par with premium brands like Davidoff. The s
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Giva is a silver jewellery brand started in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty. Ishendra Agarwal studied electrical engineering from IIT Kharagpur. After this he worked in D2C food startup Twigly. Nikita Prasad studied jewel
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