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Vasudha Chigurupati
Metanio • 7m
Full case study :https://docs.google.com/presentation/d/1B5_91NX8k2jJQaur6PBVGsNGA5hSrX9A/edit?usp=sharing&ouid=104829336025717084327&rtpof=true&sd=true Haldiram's case study Haldiram's is an iconic Indian brand known for its premium-quality sweets and snacks. Established in 1937 by Ganga Bishan Agarwal (Haldiram) in Bikaner, Rajasthan, it evolved from a small sweet shop into a globally recognized business with a reputation for quality and innovation. Foundation: Haldiram's began during pre-independence India, offering high-quality bhujia made from moth beans (pesalu). It stood apart by pricing bhujia at ₹5/kg when competitors sold it for ₹2/kg, emphasizing premium quality. Branding Revolution: Named its bhujia after "Dongar Dev," a legendary figure, creating an image of a premium product, even though there was no actual connection to the king. Key Contributors: Sivakishan: Played a vital role in identifying new markets like Nagpur. Manohar Agarwal: Revolutionized packaging in 1973.
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