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𝗛𝗼𝘄 𝗱𝗶𝗱 𝗛𝗮𝗹𝗱𝗶𝗿𝗮𝗺'𝘀 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿 𝗼𝗻𝗲 𝗰𝗵𝗼𝗶𝗰𝗲 𝗳𝗼𝗿 𝘀𝗻𝗮𝗰𝗸𝘀? Haldiram's was founded in 1937 by Ganga Bishan Agarwal (Haldiram Ji) in Bikaner, Rajasthan, starting with a small shop selling bhujia. The brand's unique recipe for bhujia led to widespread popularity, establishing its dominance in the local market. In the 1970s, the family expanded operations to Kolkata, marking its entry into eastern India. During the 1980s, the business was split geographically: Nagpur branch catered to western and southern India. Kolkata branch managed the eastern markets. Delhi branch (later headquartered in Noida) focused on northern India and international expansion. Product diversification included namkeens, sweets, papads, and packaged ready-to-eat foods, making it a one-stop brand for snacks and traditional Indian food. In the 1990s, Haldiram's began exporting to countries like the U.S., U.K., and the Middle East, expanding its reach to over 80 countries globally. By 2020, Haldiram's achieved annual revenue of over ₹8,000 crores, significantly surpassing competitors in India's snack market. The brand commands nearly 50% of India's traditional snacks market share, competing with domestic and international players like ITC, Lay’s, and Kurkure. Haldiram's restaurants contribute to its revenue by offering Indian meals, snacks, and sweets, creating a diversified revenue stream. The company has modernized its production with automation, ensuring consistency and scalability, producing 150+ varieties of snacks and sweets daily. Haldiram's employs over 15,000 people across its manufacturing plants, retail outlets, and distribution networks. The brand leverages a vast distribution network of over 1,500 distributors and 1,000+ retail outlets in India. Haldiram's has also embraced e-commerce platforms, contributing significantly to its annual sales and increasing accessibility to younger, tech-savvy consumers. Despite family disputes leading to operational independence for branches, Haldiram's remains unified in branding and dominates the snack and sweet market both domestically and internationally.