Founder-Hexpertify.c... • 1y
“IKEA’s Royal Sleepover” WEIRD Marketing Strategy #13 It all started on Facebook, a group was created ‘I Wanna Have a Sleepover in IKEA’ and the number of members joined were 10K,IKEA Selected 100 lucky people to spend the night in their showrooms. During this event, participants had the opportunity to experience the comfort and functionality of IKEA furniture firsthand, testing out mattresses, lounging in living room setups, and exploring various design inspirations. They were treated with royalty. They received goodie bags, sleeping bags, towels, snacks — Cocoa, cake, non-alcoholic wine, and everything they needed to be made the most comfortable they can be. As participants shared their experiences on social media, the IKEA Sleepover quickly became a viral sensation. Photos of makeshift forts, late-night snacks, and stylish bedroom setups flooded timelines, sparking envy and excitement among IKEA fans worldwide.
Will become a inspir... • 1m
“The IKEA Effect: Why We Value What We Build” The IKEA Effect is a psychological phenomenon where people place higher value on products they partially create themselves. The name comes from IKEA, where customers assemble furniture — and end up lovin
See MoreCHAIRMAN - BITEX IND... • 1y
Idea For You Implement — Guy's we all that our og snacks and local food products like aamchaska , chaad stire Poppins , guru chela , Raja Rani Pola , aamras and all local indian snacks are not getting proper recognition in national and internatio
See MoreWeb Developer | Entr... • 6m
Hi Everyone, I am Jay Bhatade, working on a startup idea for ideathon 2.0 of Mumbai University. I need suggestion on the Idea! It's sustainable backpacks solution "Vertex Bags". We will use Recycled PETs Plastic fibers as the raw material for the
See MoreHey I am on Medial • 11m
My startup idea: i just came over a instagram reel where people making corn starch plastic bags (barat compostables ) which is biodegradable and not toxic for environment. But the only thing is the price. Middle class and poor are getting toxic plast
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